J. Amelia Caceres

Lead Product Designer at Wisetail

Designing human-centered products that scale with people and teams

I’m a product designer and web developer shaping product experiences through research, systems thinking, and collaboration. I help teams turn complex problems into clear, usable, evidence-informed products by building strong relationships with users and partners.

Three screens showcasing the learning content builder, and the learner experience course landing page, and course content with a course progress tracker.

2025

LMS Authoring System

Designed the full workflow for creating and managing complex learning paths, from authoring and delivery to a re-imagined smooth learner experience.

Workflow Design, UX Research, Usability Testing, UX/UI Design, Prototyping

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A laptop and phone showcasing the Multimedia Resource Library builder and its corresponding app. The builder allows administrators to build a content library, which is the accessible to their end-users via an app.

2024

Training Resource Manager

Built an end-to-end system for organizing, tagging, and accessing training materials across web and mobile, with reliable offline access for employees in the flow of work.

Information Architecture, UX Research, Usability Testing, UX/UI Design, Prototyping

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Screenshots showcasing the dashboard of a learning management system containing several widgets with actionable insights.

2023

Analytics Dashboard & Sharing Workflow

Created customizable dashboards and a publishing workflow that lets admins control what each team sees, ensuring every manager sees the right data without extra setup.

Data Visualization, UX Research, Usability Testing, UX/UI Design, Prototyping

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Four phones showcasing the IRA Financial app. On the dashboard, clients can see their portfolio value, trends, and more options. The other screens show a 'Getting Started' flow, resulting in the suggestion of a retirement strategy based on client responses.

2022

Self-Directed Investment App

Created a guided investment experience using a quiz-based recommendation flow and clear tracking tools.

UX Research, UX/UI Design, Prototyping

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Phones and a laptop showcase the IRA Financial Website design, along with its mobile version.

2018–21

Financial Services Websites Redesign

Led a full redesign and rebrand of several financial service sites, improving structure, clarity, and visual consistency.

Rebrand, Information Architecture, UX Writing, Responsive Design & Development

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